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bca
Brighton City Airways
Corporate identity
identity / online
Brighton City Airways is a new airline which is currently in its formative stage. BCA will take advantage of a gap in the travel market from Shoreham (Brighton City Airport) to Paris Pontoise, Deauville and at latter stages to Brussels Charleroi and Amsterdam.

The brief
To design a logo and brand system that would add a memorable and bespoke look across livery and marketing collateral in a competitive market. The brand needed to appeal to local businessmen and women wanting a quick and efficient service across short travel destinations.

The solution
An abstract letter ‘B’ was created, resembling the movement of wings to emulate the essence of flight and travel. Primary colours were used to ensure visibility and reflect a dynamic fresh clean look.

Testimonial
"We had several companies pitching for the Brighton City Airways logo and brand development. The presentation that truly stood out and reflected our ambition came from Disenios’s creative outcomes. This in turn made our decision very easy". Jonathan Candelon, Director

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brighton city airways